Mantaray
This project is a part of the Build For Climate fellowship by On Deck.
Build For Climate is an 8-week build sprint for sustainability enthusiasts to build a Minimum Viable Product (MVP) in the climate tech space.
ROLE
Branding
Visual Design
UX Design
Wireframe
Rapid prototyping
TEAM
Rujuta Natu
Katy Zach
Christopher H
Tanya Meshram
TIME
1 week
Our Challenge
How might we enable small and medium industries to reduce their emissions while maintaining (or increasing) product quality?
With climate change rapidly becoming the biggest disaster coming our way, reducing carbon emissions is not a choice anymore - it is a necessity.
Over 70% of industrial carbon emissions are Scope 3 - a number that can be significantly reduced by making both upstream and downstream changes.
Ensuring that any changes incorporated maintain or enhance
the quality of the products being manufactured
Currently, companies do the following:
Pledge
Measure
Report
Buy offsets
Mantaray is a platform that combines sustainability metrics, databases and more, thereby enabling companies to track their emissions and make smart and sustainable purchasing decisions in their supply chain.
Pledge
Measure
Report
• Analyse data
• Adapt business and supplier practices around emissions reduction
• Identifying preferred suppliers, providing reduction-friendly incentives, and tracking impact
Buy offsets only for emissions that cannot
be mitigated
My Role
Creating Mantaray's brand identity and an MVP website landing page.
​
KPIs:
• How many SMEs are signing up via the landing page?
• Which sectors do these companies belong to?
My challenge:
• Learning daunting concepts like ESG, supply chain processes, and creating scalable business models
in under a week
• Since these concepts were critical to designing the digital flow, I scheduled multiple 10-minute jam sessions with my global teammates along with
doing my own research
Moodboard
Fluid | Calm | Easy | Curious | Active
Final Designs
My Learnings
To take this project from concept to creation in 5 days with a global team involved a high degree of planning, communication, and collaboration which we thoroughly enjoyed.
We tested the idea within the cohort (with about 180 people) which proved how rapid prototyping and user testing can help validate and clearly define an idea, especially at the MVP stage.
Wins:
• After overcoming my initial hesitation, I found that
learning the basics of any new topic is not as
daunting as it seems (all thanks to my teammates
and YouTube)!
• From being scared to suggesting business
decisions and creating an MVP was an
empowering experience!